What is SEO?
Search engine optimization (SEO) is the process of improving the volume of visitors your website receives.
Having a website is only the first step, making sure people find you is the next.
SEO is a huge field with many of the companies promising gold and delivering nothing.
We stand behind our work and never promise anything we know is not possible.
Our customers enjoy having this honest approach and we work together with them to make sure they understand why their page has a good rating or not.
We also ensure everything that can be done from the coders perspective is done.
What is Organic SEO?
Organic SEO is the phrase used to describe the processes to obtain placement within search engines naturally.
Such processes include ensuring all meta tags are written descriptively, all content is “robot-friendly”, the content is relevant and fresh for users, and much more. Before thinking about ADWORDS and pay-per-click advertising, the website and content need to be organically fully optimized.
What does “robot-friendly” mean?
“Robot-friendly” refers to the vast amount of robots that crawl through sites and reference content for search engines and making sure they are fully capable of crawling your site’s content and building links. There are a number of things that can prevent robots from crawling your site and content which can prove to have devastating results. For example, if your site contains mark up errors and a robot crawls that content, the robot will not be able to comprehend the error as a human would; which results in the robot simply skipping your site / content and moving on to the next. (most likely your competitor’s site) This is why one of the many things we do is ensure your site is fully validated and error free. (We will show you the validation using the World Wide Web Consortium’s validation tool.)